pr pr June 16, 2023

City of Masvingo Fire Prevention Campaign: Fire is everyone’s fight

The City of Masvingo, Fire and Rescue Services have initiated the roll out of an innovative fire prevention campaign code named ‘Fire is Everyone’s Fight’ as the fire season approaches.

One of the key messages illustrates the dangers of people starting uncontrolled fires and the need for everyone’s involvement in curbing the needless veld fires and disasters like air pollution so often caused by this hazardous behavior. In addition to this, fire and rescue services contacts are being distributed in the community.

The Fire is Everyone’s Fight approach

The approach of the ‘Fire is Everyone’s Fight’ campaign emphasises collective action with cooperative efforts from various sectors such as the fire and rescue services and health services. The approach further emphasises prevention – its starting point is that fires can be prevented and everyone has a role to play in ensuring that they are prevented and managed.

The collaboration recognises the power of partnership as a critical means of marketing and delivering accurate and consistent fire safety messages into the community. This will be accomplished using a number of strategies, such as sharing information, joint development of targeted messaging and implementing multi-level behavior modification interventions.

By leveraging the fire prevention campaign, efforts will help the diverse members of our society own and take action to reduce their own personal risk of fire.

Objective of the Fire Prevention Campaign

• Reduce air pollution
• Avert loss of life
• Minimise losses