City of Masvingo Collaborates with Gender Links to Empower Women, Youth and Men in floriculture (Masvingo Flora)

The City of Masvingo in partnership with Gender Links has launched a training program aimed at strengthening the capacity of women, youths and men in floriculture (Masvingo Flora) through skills development in revenue generation, sales, marketing, cost management, and operations sustainability.

Held at Bethany on the 22nd of May, the workshop brought together women, youths and men from across the City of Masvingo’s municipal boundaries, focusing on practical tools to grow and sustain cooperative businesses.

Empowering women with entrepreneurial skills is essential for inclusive local economic development. This collaboration demonstrates the City’s and development partner’s commitment to gender equality and community empowerment.

Key Training Areas Included:

– Identifying multiple revenue streams

– Basic bookkeeping and cost control

– Branding, pricing, and local market penetration

– Long-term planning for cooperative growth and sustainability

Participants expressed appreciation for the training, noting the relevance of the content in enhancing their business operations.